online virtual representatives of human can able to read and interprets the presented
information. This kind of web where user agent imitating human behavior, can read and understand
the information using artificial intelligence is called semantic web.An honest web designer
would tell you that overnight success can only be achieved with the deepest of pockets for
massive advertising campaigns. However, the alternative web marketing method is low cost long
term goals that build tangible results that are as natural as the seasons where planting seeds
leads to the inevitable harvest.Yuk, we want instant We want to sell to the world and have tons
of traffic buying products off the shelf like there was no tomorrow. But what we get with that
fairytale is quite the opposite of what we were told. After a few failures at overnight success
schemes we realize that had we chosen a long term goal we would be getting somewhere by now.
Our biggest problem is finding a web designer that knows about low cost pull marketing and is
willing to design our site for such a purpose.Design over marketing
Web designers are artists. They are not business people and they know nothing about your
business. Even when you are asked to provide a description of your web market - like, isn't that
the question you want to ask them? - they promptly forget what you said and dive into creating a
masterpiece you are going to love. And you will love it.
Your market, on the other hand, won't be impressed as they really don't care what your web site
looks like as they are more concerned about what your web site can do for them.You've paid for a
web design that pleases you. BUT, does it work to be of service to your market? Well... probably
not. Does it support your market? Does it help educate your market? Does it build trust and form
relationships with your market? Oh well, but the home page sure looks good to you.King Kong
headers
They're everywhere and every web designer loves them. So what if it takes up all of the prime
screen real estate, your web designer tells you it's the latest thing. So much for making your
web site stand out in a crowd!
A King Kong web header is mostly meaningless. It takes up an enormous amount of prime screen
real estate but does almost nothing. When these King Kong headers are repeated on every page
your web site is being robbed of prime marketing space over and over again. Just the fact that
the header on every page is repeated means that it doesn't have to be big at all. Think about
the terrific marketing that could use that space. Imagine calling out to your web marketing and
naming their biggest problem. Isn't that the headline news you would be better off with on your
home page?
If it's all about branding then the King Kong header is not doing you any favors. A big city
skyscraper is probably not your company image, but it may reflect your dreams. Would you pay for
that image on a billboard or a newspaper ad? Image sliders
This is pretty much the same issue as the King Kong header. A lot of branding and marketing
space given up for repeated images that get old really fast. If the image slider doesn't have a
specific marketing function then it is just robbing space.
Small font size You spent a lot of time writing the best content for your market and the clever
web designer sees all this text as ruining the artistic elements on the page. The solution is to
make your best marketing information small and unreadable. You might think that the designer's
real motive was to make the text blend in with all the artistic elements but you would be wrong.
Web designers destroy your marketing content because it competes for attention with their idea
of a beautiful business web site. Doing business? Well, art is not business and a web designer
is all about art. I know - been there done that. Faded font - low contrast
This is a variation on how to destroy web marketing by making the text unreadable with yet
another trick. You will be told that the faded text removes the jarring contrast and makes the
web page more aesthetic and pleasing to the eye. Unless, of course, you want to read it.
Marketing and branding are once again under attack and the clever argument is that your web site
has a great first impression, as though this will be how your market is won over. It's all
nonsense to suggest that a first visual impression attracts your market and it isn't the truth
or the real intention of a web designer. They just don't want to take a backseat to the real
marketing material. It's that simple. Even if a web designer won't admit that they sabotage your
marketing for the sake of design this is still the end result. We need to see through their
arguments and protests because it was always their intent to have their artwork come first.
After all, it is not your contribution to your own business web site that is going to muscle in
on getting all the attention. Thin content